In the world of retail and e-commerce, it’s not always the most hyped items that top the sales charts. Often, under-the-radar products that solve specific problems or meet unique needs can quietly become best sellers. Let’s explore a few case studies that highlight this concept.
Case Study 1: The Squatty Potty
The Squatty Potty is a simple plastic stool designed to help users assume a squatting position while using the toilet. Despite its seemingly niche appeal, it has sold millions of units worldwide. The product was initially marketed via a humorous viral video, which helped to overcome any potential embarrassment associated with purchasing such an item. By addressing a universal human need (improved bowel movements) in an innovative way, the Squatty Potty became an unexpected bestseller.
Case Study 2: Instant Pot
The Instant Pot is a multi-function cooker that can perform seven different cooking functions, including slow cooking and pressure cooking. Despite little initial fanfare or marketing hype, sales took off thanks to word-of-mouth recommendations and positive reviews on Amazon. Its success lies in its ability to save time and simplify meal preparation – two major pain points for many consumers.
Case Study 3: PopSockets
PopSockets are small accessories that attach to the back of your phone or tablet to provide a secure grip for texting or taking photos. They also function as stands for watching videos. While they may not seem like much at first glance, they’ve sold over 165 million units since their launch in 2014. Their success is due in part to their low price point and high utility value – they solve common problems experienced by almost every smartphone user.
Case Study 4: RXBARs
RXBARs are protein bars made with simple, whole food ingredients. They were created by two friends who were frustrated with the lack of transparency in ingredient lists on existing protein bars. Despite entering a crowded market, RXBARs became a hit, thanks to their clean branding and straightforward messaging. The company was eventually bought by Kellogg for $600 million.
Case Study 5: Cards Against Humanity
Cards Against Humanity is a party game that involves filling in the blanks in humorous and often inappropriate statements. The game was initially funded through Kickstarter and has since become a best seller on Amazon. Its success can be attributed to its unique concept, irreverent humor, and the rise of social gaming.
These case studies illustrate that products don’t need to be flashy or heavily marketed to become best sellers. Often, it’s about identifying a problem or need that isn’t being met by existing products and creating a solution that resonates with consumers. Whether it’s improving bowel movements or simplifying meal prep, these under-the-radar items have found their way into the hearts (and shopping carts) of millions of consumers worldwide.